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WPT wins accolade for best sports brand

2006-07-11 16:45:00

The World Poker Tour (WPT) has won the prize for the Best Sports Brand Licence of the Year, according to reports.

It took home the accolade from the Lima International Licensing Excellence Awards which were held at the Grand Hyatt Hotel in New York.

The awards aim to honor the "best and the brightest" in the gaming industry's licensed products.

Brandgenuity, a New-York based firm which handles licensing for the WPT, was also highly commended.

Charles Riotto, the president of Lima, congratulated the WPT for its success in the industry, saying: "WPT Enterprises has done an outstanding job of building its brand through its creative, multi-faceted licensing program. I congratulate them on winning this award against some very strong competition."

Andrea Green, vice president of Global Consumer Products, said: "The singular award from Lima – the most prestigious in the licensing industry – is a testament to the enduring strength of the brand that WPT Enterprises has built and to the incredible partners who have come on board to creatively leverage the World Poker Tour's consumer and TV viewer loyalty."

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