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Nat Nast partners with WSOP
2010-04-19 12:12:05
US men's sportswear company Nat Nast has linked up with the World Series of Poker (WSOP) to release a new clothing line.The fashion organization will be designing and distributing a range of custom-made collectors' shirts emblazoned with artwork from the long-running gaming event.
Chief executive officer and president of Nat Nast Lawrence DeParis said he and his firm are "delighted" to be working alongside the WSOP.
He remarked: "The WSOP team's entrepreneurial spirit and track record of success made the decision to go 'all-in' an easy one for us."
Due to be available in the last quarter of 2010, the range will include a number of poker-related images on Nat Nast's signature silk and cotton t-shirts and knit polos.
The WSOP has been running since 1970, with Johnny Moss being the inaugural winner after he was voted as the best by the other players.
He would go on to win the event another two times.
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